Math on a blackboard
Client: Princeton University Press
This book was written as an accessible story appealing to the general reader and amateur scientist, but professionals would be comfortable picking it up as well. This criteria determined a cover to represent Albert Einstein, but also the story about the theory of relativity.
Theory explained
Choosing an image of Einstein on a bike smiling makes an approachable humorous cover about a complex theory. He is contrasted against the title graphic that is all a play on the theory of gravitational curvature of the fourth-dimensional space-time in which we exist.